The 20 Best Boutique Hotels in Sao Paulo (2025)

Nestled in the vibrant heart of São Paulo, Rosewood São Paulo transcends mere accommodation to offer an immersive cultural retreat. As you step into this elegant haven, a soothing embrace of the lush vertical garden and artful design envelops you, promising both luxury and an intimate connection to the city’s rich heritage.

Chic Culinary Delights - Indulge your palate in a world of flavors, where each restaurant reveals a unique narrative. From local Brazilian cuisine that dances with zest to artfully crafted vegan options, every bite is a journey, accompanied by the soft melodies of jazz that fill the air, inviting you to linger longer.

Wellness Oasis - Rejuvenate in serene spaces designed for tranquility. With two outdoor pools sparkling under the sun and a state-of-the-art fitness center, the ambience is infused with calming scents of nature that make even the most energetic moments feel blissfully tranquil.

Cultural Explorations - Step outside and find yourself just moments away from iconic landmarks like MASP and the stylish Jardins district. The hotel's location offers a perfect balance between relaxation and adventure, letting you discover hidden gems and vibrant local markets at every turn.

Guest Experiences - Imagine waking up to the scent of fresh coffee drifting through your room, intermingling with the gentle sounds of São Paulo awakening outside your window. The staff, ever attentive, surprise you with delightful treats that appear daily, making every interaction feel like a cherished memory rather than just service.

Nestled in the heart of São Paulo's vibrant Oscar Freire Street, Hotel Emiliano exudes an air of sophisticated elegance and Brazilian hospitality. Here, luxury unfolds like a secret whispered amidst the bustling city, offering a serene escape where every detail is curated for your comfort and pleasure.

Spa Breaks - Indulge your senses in the serene oasis of Emiliano’s spa, where the soothing aromas of essential oils mingle with soft melodies, inviting you to unwind. From rejuvenating massages to indulgent beauty treatments, each experience promises total relaxation in a chic atmosphere.

Culinary Delights - Savor contemporary international cuisine at Restaurante Emiliano, where innovative flavors dance playfully on your palate, complemented by the gentle fizz of champagne from the stylish bar. With personalized menus catering to all dietary preferences, this dining experience is as much a feast for the eyes as it is for the tastebuds.

Outstanding Location - Step outside to be enveloped by the lively energy of São Paulo, with designer boutiques and local markets at your doorstep. Just a short drive away, Ibirapuera Park offers a green refuge, perfect for leisurely strolls or a quick escape into nature amidst urban sophistication.

Guest Experiences - As you sink into the plush embrace of your spacious suite, the faint scent of fresh flowers from the vertical garden wafts through the air, setting a romantic tone. Guests remark on the attentive service, noting how a friendly front desk staff member went above and beyond to make their stay feel uniquely special.

Step into a world of refined elegance at Hotel Unique, where the pulse of São Paulo meets the serenity of Ibirapuera Park. This iconic gem, designed by celebrated architect Ruy Ohtake, captivates with its striking silhouette and breathtaking views, offering an oasis of tranquility amidst the city's vibrant energy.

Artistic Architecture - Marvel at the hotel's distinctive design, where daring curves and sleek lines create an unforgettable aesthetic. Each corner reveals a piece of modern art, inviting you to explore the seamless blend of luxury and creativity.

Rooftop Retreat - Ascend to the rooftop for a dip in the infinity pool, where panoramic city views are matched only by the tantalizing aromas wafting from Skye Restaurant & Bar. Here, enjoy innovative cocktails and contemporary cuisine while basking in the warm glow of twilight.

Exclusive Wellness - Indulge in our spa's soothing treatments or unwind in your room equipped with a private hot tub, providing moments of solitude and relaxation after a day of exploring. Every touch is designed to elevate your stay into an extraordinary experience.

Guest Experiences - As you settle into your chic suite, the scent of fresh coffee fills the air, adding a comforting ambiance to the vibrant city outside. You might overhear a friendly staff member sharing local tips, their enthusiasm making you feel like a cherished guest rather than just another traveler.

Nestled amid the lush embrace of Burle Marx Park, Palácio Tangará offers an enchanting escape where luxury meets nature. Each moment spent here invites the gentle rustle of leaves and the chirping of birds, creating an atmosphere of serene elegance perfect for romantic getaways or refined business retreats.

Outstanding Location - Surrounded by verdant landscapes, this hotel presents a rare blend of urban convenience and natural tranquility, making it a sanctuary in the heart of São Paulo.

Spa Breaks - Indulge in the serene ambiance of the Lancôme Absolue Spa, where the air is infused with calming aromas, inviting you to unwind completely amidst massages and beauty treatments tailored for rejuvenation.

Culinary Excellence - At the award-winning Tangará Jean-Georges, experience culinary artistry that tantalizes your palate—imagine the delicate balance of flavors harmonized by expert sommeliers amidst an exquisite dining setting.

Guest Experiences - One guest recalls the 'exceptional breakfast', where the aroma of freshly baked pastries mingles with the scent of tropical fruits, while another delighted in spontaneous moments of joy during afternoon tea, accompanied by live jazz echoing softly in the background.

Nestled in the vibrant heart of São Paulo, L'Hotel PortoBay offers a sanctuary of refined luxury and intimacy. Here, every moment envelops you in an ambiance where elegance meets tranquility, inviting couples and discerning travelers to unwind amidst the city’s dynamic pulse.

Romantic Retreat - Indulge in a serene escape as you revel in beautifully designed rooms, some featuring private balconies that beckon you to savor the gentle São Paulo breeze while sipping a rich espresso brewed to perfection.

Culinary Delights - Savor exquisite Italian and Mediterranean cuisine at Bistro L'Hotel, where the aroma of fresh herbs dances through the air, or unwind with artisanal cocktails at Gastrobar 011, where the vibrant chatter of fellow guests creates a lively yet cozy atmosphere.

Spa Bliss - Step into our tranquil spa oasis, where the soothing sounds of water and soft music combine to create an unparalleled space for rejuvenation; indulge in massages that melt away your stress, leaving you refreshed and revitalized.

Guest Experiences - Imagine sipping a morning cappuccino on your balcony as the sun casts golden rays over the bustling streets below; a gentle breeze carries the comforting scent of freshly baked pastries from the hotel’s kitchen, while friendly staff members greet you by name, making you feel truly cherished.

Nestled in the vibrant heart of São Paulo, Hotel Cadoro invites you to indulge in a luxurious escape where modern elegance meets warm hospitality. With an outdoor swimming pool framed by lush greenery and an ambiance that whispers romance, each moment spent here feels like a cherished memory waiting to unfold.

City Style - Immerse yourself in the chic allure of downtown São Paulo, where the pulse of the city is at your doorstep. From art-filled streets to lively local markets, the vibrant culture is yours to explore just moments away.

Total Relaxation - Unwind in beautifully appointed rooms boasting contemporary decor and plush amenities. The soothing sound of the city fades away as you nestle into your comfortable bed, with the aroma of freshly brewed coffee beckoning you from the in-room machine.

Outstanding Location - Situated just a short stroll from iconic landmarks such as Edifício Copan and Frei Caneca Shopping Mall, you'll find the perfect blend of exploration and serenity. Enjoy breathtaking views from nearby rooftops, capturing the essence of São Paulo’s skyline.

Guest Experiences - Throughout your stay, be greeted by attentive staff who remember your name and preferences — like Deive at reception, whose genuine smile and willingness to accommodate requests make you feel like part of the family. Picture this: returning to your room after a long day, finding a delightful note and a fresh pastry awaiting you, a sweet touch that makes your heart warm.

Nestled in the vibrant Jardins district of São Paulo, Hotel Fasano serves as a serene oasis of refined luxury and understated elegance. With its chic interiors adorned in soft hues and high-quality finishes, each space invites guests to indulge in an atmosphere that feels both intimate and sophisticated, perfect for romantic getaways or peaceful retreats from the bustling city.

5* Luxury - Immerse yourself in the plush comfort of spacious rooms featuring exquisite parquet floors and bespoke wood and leather furnishings. Each detail, from the gentle hum of air conditioning to the inviting garden views, is designed to envelop you in serenity.

Total Relaxation - Revitalize your senses at the hotel’s spa and wellness center, where expert therapists provide rejuvenating treatments amid a tranquil atmosphere. The soothing scent of essential oils lingers in the air as you unwind, complemented by the delicate sound of water from the indoor pool nearby.

Outstanding Location - A mere stroll away, the luxurious Rua Oscar Freire beckons with designer boutiques and culinary delights that tantalize the taste buds. Explore the lively streets filled with artful charm, or retreat back to the hotel’s elegant bar, where you can sip on expertly crafted cocktails as the evening unfolds.

Guest Experiences - Upon entering the lobby, you'll be greeted by the subtle aroma of fresh flowers mixed with rich coffee wafting from the nearby café. Guests have noted how the staff's friendly smiles feel more like warm welcomes from old friends, creating an atmosphere that's effortlessly relaxed yet exquisitely stylish.

Nestled in the vibrant Itaim Bibi District, Hotel Fasano São Paulo Itaim offers a luxurious haven where chic elegance meets authentic Brazilian hospitality. As you step inside, the enchanting aroma of fresh flowers mingles with the spirited energy of the city, inviting you to indulge in an experience that feels both sophisticated and effortlessly welcoming.

City Style - Immerse yourself in the bustling charm of São Paulo, where world-class shopping, delectable dining, and rich cultural experiences are just steps away. The hotel's prime location makes it the perfect launchpad for urban explorers seeking the heartbeat of this dynamic metropolis.

Spa Breaks - Unwind in a serene oasis designed for rejuvenation, featuring expert therapists and holistic treatments that cater to your every need. The calming sounds of soft music and gentle water features create a tranquil atmosphere, ensuring each visit to the spa is a sensory escape from the city's hustle.

Romantic Break - Set the stage for unforgettable moments with your loved one amid the lavish surroundings of this elegant hotel. Enjoy intimate evenings by candlelight at the restaurant, where the gourmet menu tantalizes your taste buds while the soft glow of the city lights twinkles through expansive windows.

Guest Experiences - As I stepped into my room, the plush textures of the velvety furnishings instantly wrapped me in comfort, making me feel at home. The staff’s warm smiles were complemented by the rich scent of freshly brewed coffee wafting through the lobby, evoking a sense of connection and care that made my stay uniquely special.

Nestled in the vibrant heart of São Paulo, Laghetto Stilo São Paulo invites you to indulge in a sanctuary where contemporary elegance meets urban energy. With its lush gardens and stylish interiors, this 4-star retreat effortlessly combines luxury with warm Brazilian hospitality, crafting an intimate escape for couples, wellness enthusiasts, and culture seekers alike.

Culinary Delights - Savor a symphony of flavors at the on-site restaurant, where each dish is a celebration of Brazilian and international cuisine. The inviting aroma of freshly prepared meals wafts through the air, drawing guests into a world of culinary exploration—breakfast here is not just a meal, but a delightful ritual to start your day.

Wellness Retreat - Recharge your spirit with invigorating workouts in the fitness center or find tranquility in the serene garden, an oasis amidst the bustling city. Guests often remark on a unique blend of energy and calm that permeates the space, perfect for both active mornings and peaceful evenings.

Architectural Charm - The hotel's design echoes the city's rich artistic heritage, featuring thoughtfully curated artwork that tells stories of São Paulo's vibrant culture. Each corner reveals a new visual delight, making it as much a feast for the eyes as it is a comfortable abode.

Guest Experiences - Upon arrival, the sound of friendly laughter from the staff creates an immediate sense of belonging; many visitors have cherished the personal touch of a welcome drink that feels like a warm embrace after a long journey. And as they enjoyed breakfast, the fresh croissants, still warm and flaky, were described as 'a taste of heaven' that lingered pleasantly in the air.

Nestled in the heart of São Paulo's vibrant Jardins district, Canopy By Hilton beckons with an enchanting blend of sophistication and warmth. This romantic haven invites couples and travelers alike to indulge in luxury while immersing themselves in the city's rich culture, all within a setting that feels both exclusive and intimately welcoming.

Romantic Break - Every moment at Canopy is designed for romance, from the soft glow of ambient lighting in the chic Stella restaurant to the plush comfort of your spacious room, where luxurious beds promise restful slumbers after a day of exploration.

Total Relaxation - Unwind in the serene ambiance, where soothing scents of fresh pastries waft through the air during breakfast, enticing you to start your day with mindfulness and tranquillity, complemented by an attentive staff dedicated to ensuring your every need is met.

Historic Charm - Situated just a stone's throw away from iconic landmarks like MASP and Ibirapuera Park, guests can wander through the lively streets, absorbing the rich history and artistic vibrancy that define this dynamic city, making each stroll an adventure of discovery.

Guest Experiences - Guests have delighted in the little nuances that elevate their stay: the delightful crunch of freshly baked bread mingling with the aroma of organic coffee at breakfast, and the warmth of the staff, whose genuine smiles make you feel right at home amidst the grandeur.

Nestled in the vibrant heart of São Paulo, Cozzy Suites Paraíso Hotel is an oasis of modern luxury and comfort. With its contemporary design and a tranquil rooftop pool offering panoramic city views, guests are enveloped in an ambience that balances relaxation with urban excitement—a perfect retreat for couples and solo travelers alike.

Urban Retreat - Experience the perfect blend of city life and relaxation at our stunning rooftop swimming pool—where the sound of splashing water meets the distant hum of São Paulo's lively streets, creating a unique atmosphere to unwind after a day of exploration.

Culinary Delights - Savor delightful breakfasts that tempt your palate, from hearty Full English spreads to light continental options, all served in a sun-drenched dining area where the aroma of freshly brewed coffee mingles with the warm notes of freshly made tapioca, renowned as the best in town.

Welcoming Atmosphere - Step into a space where friendly faces greet you at every turn; whether it's the helpful staff assisting with local tips or the cozy nooks inviting you to relax, every corner feels like a home away from home, designed for warmth and genuine hospitality.

Guest Experiences - Guests often share moments of joy, like the gentle splash of water from the rooftop pool coupled with the laughter of friends enjoying the view, while the scent of delicious breakfast options wafts through the air, all highlighted by the warm, attentive service that makes every visitor feel truly special.

Nestled in the exclusive Alto de Pinheiros district of São Paulo, George V Alto De Pinheiros exudes an atmosphere of refined luxury and intimate comfort. Here, classic elegance meets modern convenience, inviting couples, wellness enthusiasts, and cultural explorers to unwind and indulge in a truly memorable escape.

5* Luxury - Experience unparalleled opulence in spacious suites adorned with tasteful cream décor, where every detail—from the plush seating area to the fully equipped kitchen—invites you to linger just a little longer.

Spa & relaxation lovers - Rejuvenate your senses in the serene swimming pool, surrounded by lush greenery, while the soothing sound of water cascades invites moments of reflection and total relaxation.

Outstanding location - Positioned just a stone's throw from vibrant local markets and the chic shops of Faria Lima, indulge in the best of São Paulo’s urban culture while enjoying serene evenings back in your elegant retreat.

Guest Experiences - Soft morning light filters through large windows as guests savor the aromas of a quintessential Brazilian breakfast, featuring freshly brewed coffee and tropical fruits, all while being greeted with friendly smiles from attentive staff who seem genuinely invested in making each visit special.

Nestled in the heart of São Paulo, Hospedaria Santo André invites you to experience a blend of comfort and authentic local charm. With its inviting air-conditioned rooms and warm hospitality, this boutique hotel is a sanctuary where romance blooms amidst the bustling city streets, making it an ideal retreat for couples and cultural explorers alike.

Outstanding Location - Just a leisurely stroll from Allianz Parque and vibrant local cafés, guests can immerse themselves in the city's rhythm while enjoying easy access to arts and entertainment.

Total Relaxation - With thoughtfully curated spaces and a serene ambiance, you can unwind in a clean, cozy room that feels like a home away from home, perfect after a day of exploration.

Culinary Delights - Awaken your senses each morning with a delightful buffet breakfast, featuring rich Brazilian flavors and fresh ingredients, setting the stage for a day of adventure or relaxation.

Guest Experiences - Many guests have relished the small details, like the aroma of freshly brewed coffee wafting through the halls or the gentle hum of conversations at the mini cafeteria—creating a sense of community that feels warm and welcoming.

Nestled in the vibrant Saúde district of São Paulo, Iconyc Charlie Ibirapuera Hotel exudes an atmosphere of modern luxury and intimate charm. Guests are greeted with a blend of chic design and welcoming warmth, where every moment invites deeper relaxation amidst the bustling city life outside.

Outstanding location - Experience the pulse of São Paulo with iconic landmarks just a stone's throw away, including the lush expanses of Ibirapuera Park and the cultural treasures housed in the Art Museum of São Paulo, all within easy reach.

Romantic Break - Elevate your getaway with serene evenings spent by the rooftop pool, where twinkling city lights create a magical backdrop for shared moments, and thoughtful touches like breakfast baskets add a sprinkle of joy to your stay.

Total relaxation - Unwind in stylish, well-equipped rooms that wrap you in comfort; the sleek finishes, plush bedding, and the soothing sounds of the city create a sanctuary meant for rejuvenation after a day of exploration.

Guest Experiences - As you step into the hotel, the scent of fresh coffee from the in-room machines beckons, while the attentive staff, like João, make you feel uniquely at home—sharing local secrets and tips, adding personal touches that linger long after your departure.

Nestled in the heart of São Paulo's vibrant Brooklin district, the Grand Hyatt is a luxurious sanctuary that harmoniously blends sophisticated elegance with the pulsating energy of the city. As you step into this modern oasis, the soothing ambiance envelops you, and the breathtaking views of the iconic Estaiada Bridge serve as a stunning backdrop to your refined escape.

City Style - Experience the chic allure of São Paulo from your spacious room, where ample windows invite natural light and offer sweeping views of the bustling metropolis below, creating a perfect setting for relaxation after a day of exploration.

Outstanding location - Just moments away from the lively Itaim Bibi neighborhood, immerse yourself in the local culture, relish exquisite dining options, and soak in the vibrant atmosphere that makes every visit a new adventure.

Total relaxation - Indulge in a holistic wellness journey at the hotel’s serene spa, where the gentle sounds of soothing music blend with fragrant aromas, creating an atmosphere that invites deep relaxation and rejuvenation.

Guest Experiences - Guests often recount magical mornings at the breakfast buffet, where the aroma of freshly brewed coffee mingles with delicious pastries, enhanced by the warm smile of staff like Wesley, who elevate the experience with genuine care and attentiveness.

Nestled in the heart of São Paulo's vibrant Jardins district, George V Casa Branca envelops you in an ambiance of refined luxury and intimate tranquility. Here, the city’s pulse melds seamlessly with serene moments, whether you're savoring gourmet bites at the chic bistro or unwinding by the rooftop pool with panoramic views of the urban skyline.

Romantic Retreat - Every corner of George V Casa Branca whispers romance—from elegantly appointed rooms with sumptuous furnishings to the soft glow of candlelight that beckons couples to indulge in intimate dinners beneath the stars on the rooftop terrace.

Culinary Delights - Awaken your palate at the Hillman Bistro, where the morning air is infused with the fragrance of fresh artisan pastries and tropical fruits, promising a delightful breakfast that sets the tone for the day ahead. As night falls, immerse yourself in expertly crafted cocktails alongside contemporary dishes that capture Brazil’s culinary essence.

Wellness Oasis - Step into a realm of relaxation with the hotel's wellness offerings, featuring a state-of-the-art fitness center and a soothing sauna. Let the hustle of the city fade away as you lounge by the rooftop pool, where the gentle sound of water creates a calming backdrop for sun-soaked afternoons.

Guest Experiences - Many guests have remarked on the genuine hospitality found here; one mentioned how the staff readily provided a steamer at a moment’s notice, ensuring perfect attire for their evening out. The crisp, inviting scent of freshly brewed coffee fills the air during breakfast, creating a warm start to each day.

Nestled in the tranquil Campo Belo district of São Paulo, GoÁtica Aeroporto Congonhas is a romantic haven that combines modern elegance with intimate comfort. Just moments away from the city's vibrant pulse and the serene Ibirapuera Park, this boutique hotel invites couples and travelers alike to unwind amidst its lush gardens and thoughtfully designed spaces, where every detail whispers relaxation and charm.

Romantic Retreat - With air-conditioned rooms featuring soft linens and chic decor, each space at GoÁtica offers a cozy sanctuary, ideal for couples seeking privacy or honeymooners craving romance. The gentle hum of the city outside fades as you indulge in the warmth and intimacy of your surroundings.

Culinary Delights - Start your day with the enticing aromas wafting from the breakfast area, where fresh pastries and local delicacies await. Guests rave about the generous portions and flavorful offerings, each bite designed to fuel your adventures in this bustling metropolis.

Outstanding Location - Conveniently situated just a stone's throw from Congonhas Airport, you'll find yourself perfectly positioned to explore the best that São Paulo has to offer, from vibrant markets to cultural hotspots, all while returning to the calm embrace of your charming hotel.

Guest Experiences - Guests often describe their arrival as stepping into a beloved friend's home, where you're greeted by the delightful scent of brewed coffee mingling with the laughter of friendly staff. Many have shared moments of unexpected generosity, like being offered homemade treats during breakfast, making each stay feel uniquely warm and personal.

Nestled in the vibrant Higienópolis neighborhood, Monreale Lifestyle Higienópolis São Paulo is a chic urban retreat where modern elegance meets the rich tapestry of Brazilian culture. With its intimate ambiance and thoughtful amenities, this hotel becomes a haven for travelers seeking both adventure and relaxation, just moments away from the city's pulsating heart.

Outstanding Location - Perfectly positioned just four blocks from the stylish Patio Higienópolis shopping mall, guests are enveloped in the lively atmosphere of São Paulo. The bustling streets beckon with local markets and designer shops, while effortless access to public transport opens the door to the city's cultural gems.

Romantic Retreat - With air-conditioned rooms that provide a cozy respite, couples will appreciate the inviting mini-bar and plush bedding that encourages leisurely afternoons. The ambiance whispers romance, perfect for sharing an intimate breakfast or unwinding together after a day of exploration.

Culinary Delights - Each morning begins with the tantalizing aroma of a buffet breakfast featuring both local fare and international favorites—a feast that captures the essence of Brazilian flavors. Guests can savor fresh tropical fruits alongside expertly brewed coffee, setting the stage for a delightful day ahead.

Guest Experiences - Amidst the vibrant energy, one guest noted the delight of returning to their room after a busy day, greeted by the soothing sound of water filling the hot bath, creating a tranquil oasis. Others appreciated the welcoming staff, whose genuine smiles felt like an embrace, making every arrival feel special.

Nestled in the heart of Jardins, Tivoli Mofarrej São Paulo is a sanctuary where elegance meets urban allure. With breathtaking skyline views and a whisper of romance in the air, this five-star hotel invites guests to immerse themselves in a world of luxury and sophisticated charm, where every stay becomes a cherished memory.

City Style - Experience the vibrant pulse of São Paulo just steps from your door, with Avenida Paulista's lively culture and chic boutiques beckoning you for exploration amidst the city's dynamic rhythm.

Spa Breaks - Indulge in rejuvenating treatments at Anantara Spa, where soothing aromas envelop you, and skilled therapists work their magic, leaving you refreshed and ready to explore the city's wonders.

Dining with a View - At Seen Restaurant & Bar, savor culinary masterpieces while gazing upon the stunning cityscape; the atmosphere hums with energy as you share laughter and unforgettable meals high above the bustling streets.

Guest Experiences - Imagine waking up to the soft rustle of city life outside your window, the air filled with the fragrant scent of fresh coffee wafting through the halls, mingling perfectly with the sounds of friendly chatter—just a hint of the warm, attentive service that makes every moment feel special.

Nestled in the vibrant heart of Vila Olímpia, Pullman São Paulo Vila Olímpia stands as a sophisticated sanctuary where modern luxury intertwines with Brazilian flair. Step inside and feel the energy pulse through the chic lobby, alive with the aroma of freshly brewed Brazilian coffee and the subtle hum of laughter, captivating every guest’s senses before they even reach their elegant accommodations.

Outstanding Location - Positioned in one of São Paulo's most dynamic districts, this hotel provides easy access to urban adventures, from designer shopping streets to local markets brimming with culture, ensuring every exploration is at your fingertips.

Culinary Delights - Savor an exquisite breakfast featuring vibrant fruit platters that awaken the palate, alongside contemporary dishes artfully crafted for lunch and dinner in the stylish HUB Food Art Lounge, where each meal transforms into an experience of culinary artistry.

Wellness & Relaxation - Unwind in thoughtfully designed spaces, whether lounging by the pool or engaging in revitalizing workouts in the state-of-the-art gym, making it ideal for wellness enthusiasts looking for rejuvenation during their stay.

Guest Experiences - As you sip your morning coffee, don't be surprised if the friendly staff remembers your favorite blend, delivering it with a warm smile and a quick chat about the day's city highlights, enveloping you in the local spirit and hospitality.