The 20 Best Boutique Hotels in Morocco (2025)

Nestled at the edge of the enchanting Sahara, Desert Villa Boutique Hotel Merzouga beckons guests into a world where luxury meets the raw beauty of the dunes. With an inviting atmosphere that whispers romance and adventure, this chic oasis invites you to unwind in style, making it the perfect retreat for those seeking solace or exploration under the vast Moroccan skies.

Total Relaxation - Immerse yourself in serenity as you lounge by the sparkling outdoor pool, framed by lush gardens and panoramic views of the mesmerizing dunes. The gentle sound of rustling palms dances with soft desert winds, creating a soothing backdrop for your escape.

Culinary Delights - Savor the flavors of Morocco and beyond in the hotel's exquisite restaurant, where dishes crafted from fresh local ingredients are artfully presented. From aromatic tagines to sumptuous vegetarian options, every meal becomes a gastronomic journey, igniting your senses and warming your heart.

Boutique Charm - Experience the unique character of this beautifully designed hotel, where each room reflects a blend of contemporary elegance and traditional Moroccan touches. Enjoy the luxury of spacious accommodations adorned with intricate artworks and rich textures, providing a tranquil haven after a day of adventure.

Guest Experiences - As you savor a delightful breakfast, the aroma of freshly brewed mint tea fills the air, mingling with the warmth of the sun on the terrace. Guests often recount how the owner personally ensures their comfort, offering thoughtful gestures like refreshing drinks and delicious snacks, making them feel like cherished friends rather than just visitors.

Nestled in the mesmerizing dunes of Merzouga, Enjoy Luxury Camp invites you into a realm where opulence meets the raw beauty of nature. Here, beneath a blanket of twinkling stars, the gentle whispers of desert winds serenade your senses, creating an enchanting backdrop for romance, adventure, or serene solitude.

Romantic Escape - Experience the allure of private evenings by the fire, where the soft strumming of local music complements the crackling flames, inviting couples to share stories under the vastness of the Saharan sky.

Total Relaxation - Indulge in rejuvenating moments with luxurious hot showers and tranquil soaking experiences in a private hot tub, surrounded by breathtaking mountain views that soothe the soul and revive the spirit.

Cultural Explorations - Delve into the heart of Moroccan culture through delicious traditional cuisine, where every meal is a delightful journey of flavors, from savory tagines to fresh vegetarian dishes, prepared with care and served with warmth.

Guest Experiences - Imagine sinking into plush bedding after a day filled with laughter, the sweet scent of spice wafting from the kitchen blending with the cool night air as you listen to the distant sounds of drums echoing through the dunes, weaving together a tapestry of unforgettable memories.

Nestled amid the golden dunes of Merzouga, Dihya Desert Camp offers a luxurious escape where the whispers of the desert wind envelop you in serenity. This enchanting haven blends traditional Moroccan charm with contemporary comforts, creating an intimate atmosphere perfect for romance, adventure, or quiet reflection beneath the starlit sky.

Romantic Break - Experience pure enchantment as the sun dips below the horizon, painting the desert in shades of orange and pink, while sipping mint tea by the crackling fire—a magical setting that invites intimate conversations under a blanket of stars.

Spa & Relaxation - Indulge in moments of tranquility with soothing treatments designed to rejuvenate your spirit, surrounded by the breathtaking beauty of the Sahara. The gentle hum of nature provides the perfect backdrop for relaxation and self-care.

Adventure Seekers - Dive into exhilarating desert adventures, from sunset camel rides that offer panoramic views of the undulating sands to thrilling jeep safaris that whisk you across this mesmerizing landscape, ensuring every moment is filled with excitement.

Guest Experiences - As I nestled into my spacious tent, the soft fabric mingled with the earthy scent of the desert, while laughter and music floated around the campfire, creating a heartwarming sense of community. It was here, under the vast night sky, that I savored delicious tagine as the cool air enveloped me—a sensory reminder of life's simple joys.

Nestled within the enchanting labyrinth of Fès' Medina, Dar Dalila Fes is a sanctuary where romance and tranquility intertwine. This exquisite riad, thoughtfully restored to reflect the essence of Moroccan artistry, invites you to unwind on its sun-drenched terrace, soaking in panoramic views that stretch over the bustling streets below, while the fragrant aromas of local spices waft through the air.

Romantic Oasis - Each room at Dar Dalila Fes is a love letter to traditional Moroccan decor, adorned with intricate zellige tiles underfoot and crowned with sumptuous textiles. The ambiance whispers intimacy, making it an ideal retreat for couples and honeymooners seeking a dreamy escape.

Culinary Delights - Awaken your senses with a daily continental breakfast featuring freshly baked breads and delicate pastries, or savor the bold flavors of authentic Moroccan cuisine prepared upon request. Enjoy meals in the cozy dining room, where the rich scent of spices fills the air, capturing the very soul of Moroccan hospitality.

Cultural Exploration - Step outside your door and immerse yourself in the vibrant pulse of Fès. With curated excursions and guided tours organized by the attentive staff, embark on a journey through history, visiting ancient mosques and local markets, each telling stories of a time long past.

Guest Experiences - Guests often speak of the warm welcome from hosts Geoffrey and Mourad, who not only offer guidance but also share the hidden gems of Fès, including a packed breakfast for those eager to explore at dawn. Imagine waking up to the soft sound of water trickling from an ornate fountain, feeling as if you've been transported into a living tapestry of Moroccan culture.

Nestled beneath the majestic dunes of Merzouga, Sahara Stories Camp 'Heated Tents' invites discerning travelers to retreat into a world where luxury meets the enchanting whispers of the Sahara. This intimate haven offers an exquisite blend of modern comforts and authentic Berber hospitality, making it the perfect escape for couples seeking romance or adventurers ready to explore the vast desert landscape.

Romantic Getaway - Experience the magic of the Sahara with candlelit dinners under a canopy of stars, where each meal is a culinary delight infused with local flavors, served beside the flickering warmth of a campfire.

Intimate Desert Escape - With only a handful of luxurious tents, guests are enveloped in serenity, enjoying the peaceful isolation that allows for stargazing escapades and spontaneous dune explorations just steps from their door.

Cultural Connection - Engage with the rich Berber traditions through soulful musical performances around the fire, where the rhythms of drums echo against the backdrop of the endless sand, creating a deeply immersive cultural experience.

Guest Experiences - Upon arrival, the aroma of freshly brewed mint tea wafts through the air, instantly welcoming you to this desert sanctuary. One guest fondly recalled snuggling into soft, abundant blankets as the night chill settled in, warmed by a hot water bottle thoughtfully provided by the attentive staff—moments that transform a stay into a cherished memory.

Nestled within the vibrant heart of Marrakech, Riad Dar Marrakcha invites you to experience a sanctuary of serenity and elegance. With its exquisite decor that whispers tales of Moroccan artistry, this intimate haven offers couples and romantic travelers an idyllic retreat where every corner exudes warmth and charm, allowing you to escape the bustling medina just moments away.

Romantic Break - Discover a dreamy hideaway with beautifully adorned rooms boasting plush beds and calming colors, perfect for unwinding with your partner after a day of exploration. Each space resonates with the intricate craftsmanship of local artisans, making every moment feel truly special.

Outstanding location - Situated conveniently near iconic sights like Djemaa El Fna and Bahia Palace, the riad balances accessibility with tranquility. Here, you can immerse yourself in the rich culture and history of Marrakech without sacrificing peace, as the harmonious atmosphere envelops you like a gentle embrace.

Foodies - Savor delightful breakfast spreads on the sun-kissed rooftop terrace, featuring aromatic fresh pastries, fluffy pancakes, and ripe local fruits. Each bite transports you through the flavors of Morocco while you bask in the stunning city views, creating memories that linger long after your meal.

Guest Experiences - Guests have shared stories of waking to the soft sounds of the medina, only to be greeted by the enticing aroma of freshly brewed coffee and warm crepes waiting for them in the sunny courtyard. One guest fondly recalled the kindness of the hosts who went above and beyond, even sourcing vegan butter for their morning crepes—a gesture that turned their stay into a heartfelt memory.

Nestled in the heart of Marrakesh's vibrant Medina, Dar Mo'Da offers a sanctuary where romance and luxury intertwine seamlessly. Each elegantly designed room envelops you in an atmosphere of warmth, inviting you to unwind amidst rich textures and exquisite Moroccan artistry, all while being just moments away from the city's bustling charm.

Romantic Hideaway - With its intimate corners and enchanting rooftop views, Dar Mo'Da provides the perfect backdrop for romantic escapes. Enjoy candlelit dinners under a blanket of stars or bask in the serenity of the lush garden, where the sounds of the city fade into a gentle whisper.

Culinary Delights - Start your day with the aroma of freshly baked pastries and fragrant mint tea wafting through the air as you indulge in a sumptuous continental breakfast. The staff's attentive service elevates each meal, ensuring that every bite feels like a celebration of Moroccan flavors.

Exceptional Service - From the moment you arrive, the attentive staff becomes your personal guide through the wonders of Marrakesh. Their sincere hospitality transforms your stay into a cherished memory, whether they're arranging local dining experiences or sharing tips to navigate the vibrant souks.

Guest Experiences - Imagine lounging on the terrace, soaking in breathtaking views of the Medina as the sun dips below the horizon, while the sweet scent of jasmine lingers in the breeze. Guests have marveled at the personalized touches—like finding their rooms adorned with delicate rose petals upon arrival, making them feel like treasured friends rather than mere visitors.

Nestled in the heart of the breathtaking Sahara, Les Roches Desert Camp offers an oasis of luxury and intimacy amidst golden dunes. Picture yourself unwinding in a plush tent, where the whisper of the desert breeze mingles with the tantalizing aroma of Moroccan spices, creating a sanctuary perfect for couples and adventure seekers alike.

Romantic Escape - Experience romance like never before as you share candlelit dinners under a starlit sky, surrounded by the gentle sounds of traditional Berber music playing softly in the background.

Adventure Awaits - Embark on unforgettable camel rides through the undulating sands, basking in the surreal beauty of sunset hues painting the horizon, followed by exhilarating sandboarding that ignites your spirit of adventure.

Wellness Retreat - Enhance your stay with rejuvenating yoga sessions at dawn, where the tranquility of the desert envelops you, allowing you to reconnect with your body and soul amid this serene landscape.

Guest Experiences - As night falls, a crackling outdoor fire casts a warm glow while the rich scent of freshly cooked tagine fills the air. Guests reminisce about the comforting blankets that kept them cozy under the starlit canvas of their luxurious tents, and the delightful surprise of mint tea served with a smile upon arrival, setting a welcoming tone for their extraordinary stay.

Nestled gracefully atop a dramatic cliff, Kasbah Tabelkoukt offers an enchanting retreat with sweeping views of the Atlantic Ocean and secluded beaches. This luxurious sanctuary marries traditional Moroccan charm with contemporary elegance, creating an intimate atmosphere perfect for couples, wellness seekers, and cultural explorers alike. Each uniquely themed room invites guests to indulge in comfort while savoring the sounds of waves below and the gentle sea breeze.

Romantic Hideaway - Immerse yourself in romance as you unwind on your private terrace, where the sun sets in a spectacular display of colors over the ocean, painting a masterpiece that changes daily.

Spa & Relaxation Oasis - Revel in serenity at the traditional hammam, where the warm, aromatic steam envelops you, inviting you to leave the world behind as skilled hands work away your tension with soothing massages.

Culinary Delights - Savor exquisite local flavors each evening, with meticulously crafted dishes that celebrate the region's rich culinary heritage—each bite accompanied by laughter and the hum of friendly conversation from fellow travelers.

Guest Experiences - As one guest described, the moment they stepped onto their terrace, the scent of blooming jasmine mingled with the salty ocean air, turning every evening into a sensory delight—a perfect backdrop for reading under a starlit sky.

Nestled amid the breathtaking dunes of Merzouga, Merzouga Spirit Luxury Camp offers a captivating blend of elegance and adventure. This lavish desert haven invites couples, honeymooners, and luxury seekers to immerse themselves in an enchanting world where starlit evenings are filled with laughter, traditional melodies, and the subtle scent of spiced Moroccan cuisine wafting through the air.

Romantic Escape - Each luxurious tent, adorned with rich textiles and soft linens, provides an intimate sanctuary for lovers, where the magic of the Sahara turns every moment into a cherished memory beneath a sprawling canvas of twinkling stars.

Total Relaxation - Unwind at the outdoor fireplace as the gentle crackle of wood complements the soothing sounds of the desert night, or indulge in yoga classes that awaken your spirit while surrounded by awe-inspiring views of golden dunes.

Cultural Explorations - Embark on unforgettable adventures with camel treks that lead you across majestic landscapes, followed by evenings filled with the vibrant rhythms of Berber music, allowing you to connect deeply with the local culture in a setting brimming with authenticity.

Guest Experiences - As the sun dipped below the horizon, guests found themselves enchanted by the communal dinners, where the aroma of freshly prepared tagines mingled with the laughter of fellow travelers, making each meal feel like a heartfelt gathering under the expansive sky.

Tucked away in the vibrant heart of Marrakech's Medina, Maïpa Boutique Riad is an enchanting retreat where traditional elegance meets modern luxury. As you step through its intricately carved cedar doors, the tranquil oasis of a lush courtyard adorned with blooming flowers beckons you to unwind in its serene embrace, far from the lively streets just moments away.

Romantic Hideaway - With only five exquisitely appointed suites, each boasting unique Moroccan decor, this intimate sanctuary offers couples a perfect backdrop for romance, whether it's sharing mint tea on a sun-drenched terrace or drifting off to sleep in sumptuous linens surrounded by soft, ambient lighting.

Gastronomic Delights - Start your day with a lavish breakfast spread that dances with flavors—think fresh fruit platters, artisan breads, and the chef’s creative twist on Moroccan classics, all delivered with an authenticity that makes every bite feel like a celebration of local culture.

Spa & Relaxation - Indulge in rejuvenation on the sun-kissed terrace, where the soothing sounds of bubbling water from a zellige-tiled jacuzzi pool blend harmoniously with the breathtaking views of Koutoubia, creating an ambience ideal for unwinding after an adventurous day exploring the bustling souks.

Guest Experiences - One guest recalled the delightful moment they were welcomed with aromatic mint tea and a platter of sweet pastries, feeling instantly at home amid the riad's artistry, while another relished the luxurious orange blossom-scented toiletries that transformed their morning routine into a fragrant escape.

Nestled in the heart of Fez's historic Medina, Riad Le Calife is a sanctuary where time seems to stand still. The air is perfumed with the tantalizing aromas of traditional Moroccan cuisine and the sound of distant laughter dances through the grand courtyard, inviting you into a world of elegant craftsmanship and romantic charm.

Romantic Escape - With intimate alcoves and a tranquil patio shaded by lush greenery, this Riad offers an enchanting backdrop for couples seeking cherished moments together amidst the vibrant buzz of city life.

Culinary Delights - Savor exquisite Moroccan dishes prepared by the talented chef Fatima, whose culinary magic transforms each meal into a feast for the senses, complemented by thoughtful wine selections from the speakeasy-style bar.

Stunning Views - Ascend to the rooftop terrace for breathtaking panoramic views over the Medina, where the golden light of sunset casts a warm glow over the intricate rooftops, creating a scene that lingers in your memory long after your visit.

Guest Experiences - As you step inside, the delightful clinking of tea glasses accompanies the floral notes of mint tea served by the ever-smiling staff, who go above and beyond—whether it’s recommending hidden gems or sharing stories about their beloved city, turning your stay into a personal journey.

Nestled amidst the enchanting dunes of Merzouga, Sunset Merzouga Camp offers an unparalleled escape where luxury meets the untamed beauty of the Sahara. Experience the magic of twilight as the sun dips below the horizon, casting a golden hue over your sumptuous tent, designed for serenity and indulgence. Here, every moment invites you to connect with nature while enjoying lavish comforts and heartfelt hospitality.

Total Relaxation - Unwind in the serene embrace of your lavish tent, complete with plush furnishings and breathtaking views of the sprawling desert, where tranquility reigns supreme. The gentle rustle of palm leaves and distant whispers of the wind create a soothing soundtrack to your retreat.

Cultural Explorers - Immerse yourself in authentic Moroccan culture with evening festivities that include traditional Berber music and dance beneath a blanket of stars. Delight in a culinary journey through local flavors with dishes like hearty tagines, expertly prepared to tantalize your taste buds.

Adventure Seekers - Embrace the thrill of the desert with activities ranging from exhilarating camel treks at sunrise to sandboarding down the golden dunes. Each day promises new adventures while offering the chance to bask in the stunning artistry of nature.

Guest Experiences - Upon arrival, the air was filled with the sweet aroma of mint tea and freshly baked cookies, instantly melting away any travel fatigue. Guests delighted in the unique experience of gathering around a crackling bonfire, sharing stories under the twilight sky as the distant sound of drums beckoned them to join in on the lively Berber celebration.

Nestled amidst the undulating golden dunes of Merzouga, the Best Desert Luxury Camp is a shimmering oasis where romance and adventure intertwine. Here, under a canopy of stars, guests are enveloped in sumptuous comfort, with every detail designed to create an enchanting escape from the ordinary.

Back to Nature - Immerse yourself in the breathtaking beauty of the Sahara, where panoramic views of the desert unfold right from your tent's patio at sunrise and sunset, filling your senses with the magic of nature’s palette.

Total Relaxation - Unwind in the serene ambiance of our luxury tents, each thoughtfully adorned with plush bedding and private bathrooms, creating a sanctuary after a day of exhilarating desert exploration.

Eco-Conscious Travelers - Experience sustainable luxury as you enjoy farm-to-table cuisine crafted from local ingredients, complemented by the gentle sounds of traditional music that linger around a crackling campfire.

Guest Experiences - As night falls, the warm scent of cumin and saffron wafts through the air while guests gather around the fire, sharing stories and laughter, their eyes reflecting the flicker of flames—a moment where time seems to stand still.

Nestled within the labyrinthine streets of Fès, Riad Moulaydriss et Giacomo is a sanctuary where Moroccan elegance meets modern luxury. As you step through its intricately carved wooden doors, the captivating scent of orange blossom wafts through the air, inviting you into a world where time slows down and every detail is a work of art.

Romantic Break - Indulge in intimacy as you unwind on the sun terrace, sipping mint tea while taking in breathtaking views over the Medina's vibrant rooftops, the golden sunset casting a magical glow.

Boutique - Every corner of the riad tells a story, adorned with stunning local artworks and traditional tilework, creating a chic yet cozy atmosphere that feels like stepping into a living museum.

Cultural Explorers - Embark on a journey through Fès with expertly curated tours that weave the rich tapestry of local culture, guided by passionate locals who breathe life into the ancient stories hidden within the city's walls.

Guest Experiences - As I savored the breakfast—a symphony of freshly baked pastries and the warm aroma of spices—Batoul, the delightful host, shared laughter and tales about Fès that made the morning feel like a cherished gathering among friends.

Nestled in the enchanting Sahara Desert, Merzouga Luxury Glamping invites you to immerse yourself in a serene oasis where opulence meets nature. Here, under an expansive canvas of stars, each luxury tent serves as a private sanctuary, blending comfort with the timeless beauty of rolling sand dunes and breathtaking sunsets.

Romantic Escapades - Imagine curling up under a starry sky, wrapped in warmth after a sumptuous Berber dinner, where the soft strumming of traditional music lulls you into a tranquil evening. This intimate setting is perfect for couples seeking a heartfelt connection amidst the mesmerizing desert landscape.

Adventure Awaits - From exhilarating camel rides across undulating dunes at sunset to quad biking adventures that whisk you through the stark beauty of the desert, every moment here is designed to spark your sense of wonder and adventure. Each journey reveals hidden oases and the rich tapestry of local culture.

Total Relaxation - Rest easy in sumptuously decorated tents, complete with plush bedding and modern amenities, while the gentle sounds of the desert night envelop you. The soft glow of lanterns adds a romantic touch, making it easy to forget the world beyond your secluded haven.

Guest Experiences - One guest shared how the flickering firelight created a cozy ambiance, where laughter mingled with the sound of music, wrapping the night in warmth. As they sipped sweet, minty tea, they marveled at the clarity of the stars above, feeling both exhilarated and at peace in this magical desert retreat.

Nestled at the edge of the golden dunes in Merzouga, Top Desert Luxury Camp offers an intimate escape where romance meets adventure under a canopy of twinkling stars. Each luxurious tent, adorned with rich textures and Berber craftsmanship, provides a serene sanctuary that invites you to unwind as the desert whispers its ancient secrets.

Romantic Break - Reconnect with your loved one amidst breathtaking landscapes, where sunrise camel rides and starlit dinners create timeless memories wrapped in the warmth of Moroccan hospitality.

Total Relaxation - Indulge in the calming embrace of this transformative desert retreat, where soothing sounds of gentle winds and soft sands craft the perfect backdrop for leisure and reflection.

5* Luxury - Experience unparalleled comfort in spacious tents featuring plush bedding, ensuite bathrooms, and al fresco lounges that invite you to bask in the beauty of your surroundings while enjoying exquisite local cuisine.

Guest Experiences - As night falls, the crisp desert air carries the scent of traditional spices wafting from the kitchen, creating a tantalizing call to gather around a communal fire, where laughter mingles with stories under a blanket of stars—a moment guests cherish long after they leave.

Nestled in the mesmerizing Erg Chebbi dunes of Merzouga, Luxury Suerte Camp offers an enchanting escape that pulses with romance and adventure. Each luxurious tent, adorned with rich fabrics and warm colors, provides a serene hideaway where you can listen to the soft whispers of the desert winds, watch sunsets paint the sands in hues of gold and crimson, and indulge in sumptuous culinary delights under a blanket of stars.

Romantic Retreat - Embrace the intimacy of candlelit dinners by the fire, where the aroma of grilled meats mingles with the melodies of traditional Moroccan music, creating an unforgettable atmosphere for couples seeking connection.

Total Relaxation - Unwind in elegantly designed tents equipped with plush bedding and thoughtful touches, perfect for restful nights after adventurous days spent exploring the stunning landscapes or enjoying serene moments in nature's embrace.

Cultural Exploration - Embark on camel rides across endless sands at sunset, immersing yourself in the local culture as you discover nearby villages and enjoy unique experiences that intertwine adventure with deep-rooted traditions.

Guest Experiences - As the sun dipped below the horizon, guests were captivated by the warmth of the campfire, where laughter echoed and riddles were shared, while savory scents from freshly prepared meals wafted through the air, inviting them to indulge in a feast that felt like home.

Nestled amidst the undulating golden dunes of Merzouga, Desert Paradise Luxury Camp invites you to indulge in an oasis of serenity where luxury meets the raw beauty of the Sahara. Experience romantic evenings under a sky ablaze with stars, as the gentle whispers of the desert wind serenade your senses in this exquisite retreat that transcends traditional camping.

Romantic Break - Delight in intimate evenings around a crackling fire where traditional Berber music envelops you, making every moment infused with a sense of connection and warmth against the vast desert backdrop.

Total Relaxation - Unwind in elegantly furnished tents that encapsulate opulence, featuring plush beds, private bathrooms, and inviting spaces brought to life by flickering lanterns, creating an atmosphere of tranquility amid the rugged landscape.

Local Exploring - Immerse yourself in the enchanting desert environment with camel rides at sunset, gliding silently across the shifting sands, and allowing the breathtaking views of the endless horizon to leave an indelible mark on your heart.

Guest Experiences - The moment you arrive, you’re greeted with the aromatic embrace of fresh mint tea, setting the tone for a stay rich in Moroccan flavors. As night falls, gather around the fire, where the mesmerizing sounds of traditional music fill the air, harmonizing perfectly with the crisp desert breeze and the twinkling stars above.

Nestled in the heart of Marrakesh, Riad Kbour & Chou is a serene oasis that effortlessly marries traditional Moroccan charm with contemporary luxury. As you step through its intricately carved wooden doors, a world of vibrant mosaics and soothing fountains envelops you, creating an intimate sanctuary where romance flourishes and tranquility reigns.

Romantic Hideaway - With secluded nooks and an enchanting courtyard, this riad invites couples to unwind under the stars by the outdoor fireplace, crafting unforgettable moments amidst the gentle sounds of trickling water and rustling leaves.

Culinary Delights - Awake each morning to the aroma of freshly baked pastries and local specialties, lovingly prepared for breakfast before you explore the bustling souks. In the evening, savor exquisite multi-course dinners, featuring aromatic spices that dance on your palate.

Local Exploration - Just steps from the vibrant streets of the medina, guests are encouraged to dive into the cultural tapestry of Marrakesh, where charming shops and mouth-watering street food stalls await discovery on a leisurely stroll towards the iconic sights.

Guest Experiences - As you settle onto a plush cushion on the rooftop terrace, the warmth of the sun mingles with the scent of blooming jasmine, while friendly staff offer insider tips over a glass of mint tea, ensuring every moment feels like a cherished memory rather than just another day.